Making a TV commercial. We're making some TV commercials for one of our clients this week. Making a TV commercial is like nothing else I've ever done. It's tiring, exhilirating, daunting, fun and maddening. What's most amazing about the whole thing is that you can shoot the foyer of a home where there is a staircase going up, then turn around and shoot the dining room like it's the upstairs, then turn around again and shoot the kitchen counter like it's the mailroom of the office you're shooting in the next day.

Oh, and don't forget you can shoot a high school office to look like a hospital waiting room and then go outside onto the football field so you can shoot a football field. However, you only have three players and a coach and that's supposed to (and does) look like a full team.

Mark Bennett, excellent director and friend, once said it this way:

It's the lie that tells the truth.

I like that.

Ooops, gotta go look at some wardrobe choices.  ¶ 12:35 PM 14 comments